About / The long version

I build things that have to hold.

JJ Steelman in a black shirt against a dark studio backdrop

Cheyenne, Wyoming

I'm JJ Steelman. I'm a father first, and I live and work in Cheyenne, Wyoming.

I've been on the mat for forty years. It's the longest thing I've done and the most honest teacher I've had. The floor doesn't negotiate. It doesn't hand out points for trying. You fall, you stand back up, and you learn the difference between technique and discipline. Part of that time has been Shaolin training. My Shaolin name is Shi Miao Hao, 36th generation, in a lineage that goes back more than 1,500 years.

JJ at a martial arts belt ceremony with instructors and a studentJJ with martial arts students in a dojo

I've been in marketing for twenty-seven years. My first company, Synergy, was a full-stack marketing and PR firm that also did technology and development. I sold it in 2008.

After that I kept building:

  • 4GEDFor coaching and consulting.
  • Bigfoot Marketing SolutionsA full-stack marketing and systems agency.
  • PaddyverseA software company whose products include PandaDash.

Along the way I've worked with more than 500 small businesses and 27 major clients, and helped generate more than $650M in revenue. I've been a GHL power user since 2018.

I did it as an operator, not an investor. I've hired. I've fired. I've shipped things that worked and things that didn't. I've run lean and I've run fat. I know which one I prefer.

JJ and two guests in a meeting roomJJ and a guest in front of an event backdrop

Cheyenne isn't an accident. Wyoming suits a certain kind of operator, one who doesn't need to be near the noise to build. The mountains help. The quiet helps more.

What I believe now is simple.

Most businesses between one and ten million don't have a marketing problem. They have an owner problem: everything runs through one person. Fix that and the rest gets easier.

I'm not a guru. I don't do hype. If you want to know what I think, read the field notes.

Want to work together? Apply.